Capabilities

With years of experience working with national media, trade press and regional news outlets, the Sawmill team can strategically package your story and get it into the right hands for maximum exposure, targeting the media that reaches decision-makers.

Here is a sampling of just some of the PR services we offer:

• Strategic PR plans
  that are on-target, realistic and do-able. We avoid the lofty promises or long-winded jargon-filled documents, instead focusing on how PR can serve as a key business development strategy.

• Spokesperson training and media coaching services
  that will crystallize your key messages, increase your team's understanding of the news media and help ensure a strong delivery.

• Media relations programs
  that connect your story to the right reporters, editors and producers. Our focus is publicity, so we know what editors are looking for and we know how to develop press releases, pitch letters, tip sheets and advisories that work.

• Online public relations
  including development of Web site press centers – the first stop for most reporters. We know what they’re looking for and what turns them off.

• Marketing communications support
  from crafting the PR section of your communications plan to copywriting for newsletters or speeches. Consider us your PR Department.

• Crisis communications plans
  that tell you what to do when there’s a problem. We can provide hands-on assistance if something goes wrong.