When a company suffers a loss at the top it's important to pay proper tribute to the leader - and communicate how the organization will continue in the face of adversity. Sawmill has handled public relations for this type of situation more than once, most recently when a prominent businessman and community leader unexpectedly died.

We have long provided communications support for the Kunta Kinte-Alex Haley Foundation, an organization dedicated to stimulating greater interest in African-American culture, art and genealogy.

When the organization's founder suddenly died, a strategic public relations program needed quick implementation so his death could be communicated widely and with dignity, while at the same time signaling that the foundation will continue. Key internal audiences were alerted first, and Sawmill directed a widespread online and print communications program that drew coverage in the local press and national media, including The Washington Post .