A landmark legal case with widespread national and international media interest calls for solid media preparation and execution. A major law firm in Philadelphia knew a case they were handling was going to be big - so in addition to preparing for a six-week trial, they built a solid PR case as well.

Sawmill provided media training and interview preparation services for the lead attorneys well in advance of the trial, so key messages wo uld be communicated succinctly and in a format the media can use.

When the verdict in Kitzmiller, et al. v. Dover Area School District, et al. was announced - in our client's favor - Sawmill provided on-site media services to ensure a smooth press conference with more than 50 cameras inside and TV satellite trucks outside. Next day coverage included lead stories in The New York Times and USA Today, extended coverage on NBC Nightly News, NPR and countless other outlets.

To extend the message about the firm's capabilities, Sawmill began arranging follow-up stories and speaking engagements nationwide, booking appearances at some of the nation's most prestigious venues, such as the Houston Forum and the Commonwealth Club in San Francisco . Now that's intelligent PR.

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