Partner's Column Reaches ProspectsExperienced company executives possess a wealth of industry knowledge, and one of the best ways to take advantage of that expertise is through a by-lined article appearing in a trade journal directly reaching the company's target audience of decision-makers and influencers. Working with a New York City area law firm, Sawmill pitched a column idea to be written by one of the firm's partners on an emerging aspect of the law that may have significant financial implications for executives in the commercial building and construction business. Sawmill offered the article to some of the top trade magazines reaching that audience and received an overwhelming response resulting in placements in publications such as Real Estate New York, Land Development Today and Buildings magazine - directly reaching prospective clients for the firm.

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