A 125-year-old manufacturer of railroad equipment recently emerged from decades of being asleep at the switch with a new management team and several new and proprietary technology products that would put this Pittsburgh , Pa.-headquartered company back into the leadership of its industry.
Sawmill leveraged the company's recent agreement with a major railroad as a beta site for a breakthrough technology into the launch of a national media relations campaign targeted to major business media as well as to the transportation and rail trade publications.
However, Sawmill choose to break the story to local media as a "thank you" to all who had supported and stood by the company during its more difficult times, then took it to the trades for even more exposure.
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