A Baltimore-based architectural firm retained Sawmill to raise its awareness among audiences who are critical influencers in the selection of architectural services. Facility managers and referring architects are among this audience.
 For facility managers, Sawmill seized the opportunity to get the editor of the leading publication in this category to take an exclusive tour of one of the firm’s most prestigious buildings while she was in Baltimore attending a conference.
To reach referring architects, Sawmill zeroed in on one aspect of a high profile project not yet covered by the architectural media and crafted its story pitch to coincide with an upcoming editorial focus of one of these magazines.
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