Media Training

Get Ready Now for the Media Spotlight

Now is the time to prepare your spokespeople and key executives for the media spotlight. The Sawmill team will refine your key messages, make them "media friendly" and help you get ready for your next interview. Full-day and half-day summits tailored to your needs.

Discover powerful and practical tools for interviews:

•  Learn what questions are likely, how to take control and common pitfalls to avoid
•  Anticipate questions and prepare responses
•  Handle questions from "left field"
•  Deliver sound bites and quotes the media will actually use
•  Reinforce and flag key messages
•  Maintain confidence

Gain insider knowledge about the media, including:

•  How reporters operate
•  What reporters are really looking for
•  Techniques used to get information from you
•  Special needs of TV, newspaper and trade press reporters
•  Ways to make a reporter's life easier/steps to avoid corrections

Gain the knowledge and the tools through:

•  On-camera mock interviews where you can practice what you've learned
•  Practicing responses to routine - and tricky - questions by Sawmill reporters
•  Candid assessments of participants' responses
•  Handouts to remind you of the essential need-to-knows
•  Actual video clips showing what to do, what not to do

The Media Training Summit is led by Susan J. Anthony and Jeffrey A. Davis, partners with Sawmill Marketing Public Relations in Baltimore, a 10-year old PR firm specializing in media training, crisis communications and media relations.

Begin planning your session today. Don't wait until the media calls you first! Call 410-592-3003 or 410-372-0827.