Baltimore, Md. (January 28, 2008) ñ Sawmill Marketing Public Relations today announced the launch of a new service ñ Social Content Integration ñ that will allow clients to take advantage of new online communications tools that reach their target audiences - including the news media - more efficiently and effectively, such as social networking sites, blogs, search engine optimization and other online techniques.

ìWith a bombardment of messages from a multitude of media, organizations can no longer rely solely on newspapers, magazines and traditional broadcast outlets to get their stories out,î said Jeffrey A. Davis, Sawmill partner. ìBy using the services offered through our Social Content Integration practice area, clients can reach audiences where and when people are paying attention, and that means online sources are now a critical element of a comprehensive public relations strategy.î

Sawmillís new services include developing enhanced Web site press rooms that deliver information the media and search engines are looking for; social networking outreach to reach targeted niche audiences; corporate blogs and content syndication for a wider reach; Web site copywriting and search engine optimization services that deliver higher Google rankings; pay-per-click campaigns that deliver affordable and controlled results and social media press releases that offer useful content such as video.

The content-focused services are meant to enhance ñ and not replace ñ traditional public relations services offered by Sawmill, such as message development, PR planning and media relations.

ìWe are offering this new service because message delivery needs to be content-driven and directed by experts in messaging and relationship development,î said Susan J. Anthony, Sawmill partner. ìWe believe public relations professionals should be in charge of online communications strategy rather than the IT department or someone who offers so-called Web 2.0 or digital services exclusively.î

Prior to launching the practice, Sawmill developed social content strategies for a variety of clients, including Web traffic analysis and SEO for a national furniture manufacturer; strategic use of MySpace and Facebook to help launch a new consumer product; media strategies to launch a national social networking service; a social media press room for a design services firm; a pay-per-click Google AdWords campaign for a mixed-use commercial real estate project, and search word optimized press releases and a corporate blog for a professional services firm.

In addition to social content integration, Sawmillís core services include media relations, media training and crisis communications.

About Sawmill Marketing Public Relations

Sawmill Marketing Public Relations, headquartered in Baltimore, was established in 1995 and specializes in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. For additional information and to read Sawmillís blog on public relations trends, visit http://www.sawmillmarketing.com.

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