BALTIMORE, MD (November 27, 2006) -- Practical high technology media relations tips from Sawmill Marketing Public Relations of Baltimore are featured in the weekly "PR Toolbox" column in the current issue of PR Week magazine.

PR Week Question: What are some practical ways to stay abreast of the latest tools and trends in PR technology?

Answer: "According to Jeffrey A. Davis, partner with Sawmill Marketing Public Relations in Baltimore , Maryland , subscribing to an RSS feed for syndicated content and reading PR technology blogs is an easy first step.

"A second technique that takes advantage of technology is using a paid wire service. You'll reach the mainstream media, plus web portals and online sources that pull down releases containing certain keywords. And remember that press releases written with optimization in mind can rank highly in Web searches. Readers of optimized press releases constitute far more than journalists, especially important since the Internet is now the primary news source for millions of people.

"Finally, acquaint yourself with innovations such as the Social Media Press Release. This new format uses lots of links, photos, financial data, tags to other stories, executive and analyst quotes, and other features, such as del.icio.us tags and Digg links, leaving it up to the journalist to assemble the pieces into a news story."

About Sawmill Marketing Public Relations

Sawmill Marketing Public Relations, headquartered in Baltimore, was established in 1995 and specializes in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. For additional information, visit http://www.sawmillmarketing.com.

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