BALTIMORE, MD (November 27, 2007) -- HoodEz, a unique interchangeable vehicle ornament product, has selected Sawmill Marketing Public Relations for a comprehensive national media relations program to promote the Baltimore-based company’s national launch.

The Maryland PR firm is implementing a product publicity campaign targeted to regional and national media as well as content-based search engine optimization services utilizing social media.

Offered in a range of styles – including flags, flat medallions, football helmets and school mascots – each HoodEz product snaps onto an interchangeable base that is affixed to a vehicle with an easily removable 3M adhesive. With the universal interlocking mechanism in place, it then allows for easily changing the HoodEz ornament at the vehicle owner’s discretion. The distinctive products are available for sale via the HoodEz Web site, www.HoodEz.com.

HoodEz has secured official collegiate licensing approval and is launching with sales of products for the University of Maryland and the U.S. Naval Academy. In the coming months, sales of products from other top national universities and sports will be announced.

About Sawmill Marketing Public Relations

Sawmill Marketing Public Relations, headquartered in Baltimore, was established in 1995 and specializes in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. For additional information, visit http://www.sawmillmarketing.com.

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