BALTIMORE, MD (July 1, 2005) – Sawmill Marketing Public Relations, specializing in national media relations, has announced that it has added media training and crisis communications summits as new services.

"In the past year, we have had more and more requests for these critical services,” said Susan J. Anthony, one of the firm’s partners. “The timing is right for us to formalize what we are already doing into ‘official’ services that we offer to ongoing clients as well as to others on a project basis.”

Media Training Summit

Designed to provide the essentials of interview preparation and message delivery for spokespeople, the SMPR Media Training Summit is available in day-long as well as half-day sessions. A “train the trainer” package has been created expressly for in-house PR/advertising staffs as well as for those in marketing communications agencies.

A highlight of the summit is on-camera mock interviews with practical, real life questions—from the predictable to the surprise interview scenarios.

Typically, participants include CEOs, executive vice presidents, communications and public relations managers.

Crisis Communications Summit

Designed to “prepare an organization for the unexpected,” this full-day summit covers such key topics as how to turn the realities of a crisis into an opportunity; common crisis mistakes to avoid; and the first 10 questions reporters are guaranteed to ask should a crisis occur.

Participants will leave the summit ready to develop their own crisis communications plans using the tools and templates shared during the session.

The summit is tailored to being especially useful and relevant to communications directors, public relations managers, marketing directors, risk managers and other professionals in a wide range of commercial and non-profit sectors.

Each SMPR summit is customized with the messages, information and particular situations of the attendees.

Sawmill Marketing Public Relations, headquartered in Baltimore, was established in 1995 and specializes in media training, crisis communications and media relations for business-to-business, business-to-consumer and professional services clients. For additional information visit http://www.sawmillmarketing.com.

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